Research Methods in Tourism, Hospitality and Events Management
1st Edition
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Additional Book Details
In Research Methods in Tourism, Hospitality and Events Management, the authors use a step-by-step approach to guide students through the whole research process, from initial ideas, through to writing up and presenting the findings.</p> <p>Coverage of the Internet and the digital environment as a space to carry out research has been included, and the use of technology in analysis such as SPSS, NVivo and Qualtrics is covered alongside the more traditional ‘by-hand’ methods. Hints, tips, exercises as well as end-of-chapter case studies demonstrate real challenges and practical examples from a variety of settings to help students understand how to manage and present their own research.</p> <p>The book is complemented by examples of tourism destinations from Spain, Switzerland, Italy and India, and a selection of PowerPoint slides for lecturers.</p> <p>Suitable for undergraduate and foundation degree students undertaking a research project in Tourism, Hospitality or Events Management.</p>
| Sold By | SAGE Publications |
|---|---|
| ISBNs | 9781526422248, 1526422263, 9781473919150, 9781473919143, 9781526422262, 9781473919143, 9781473919150 |
| Language | English |
| Number of Pages | 360 |
| Edition | 1st |