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The SAGE Handbook of Social Media Research Methods

1st Edition

eISBN-13: 9781473987975

eBook Features

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Additional Book Details

The SAGE Handbook of Social Media Research Methods offers a step-by-step guide to overcoming the challenges inherent in research projects that deal with ‘big and broad data’, from the formulation of research questions through to the interpretation of findings. The handbook includes chapters on specific social media platforms such as Twitter, Sina Weibo and Instagram, as well as a series of critical chapters.


The holistic approach is organised into the following sections:

Conceptualising & Designing Social Media Research
Collection & Storage
Qualitative Approaches to Social Media Data
Quantitative Approaches to Social Media Data
Diverse Approaches to Social Media Data
Analytical Tools
Social Media Platforms

This handbook is the single most comprehensive resource for any scholar or graduate student embarking on a social media project. 

Sold By SAGE Publications
ISBNs 9781473916326, 9781473916326, 9781473916326, 9781473987975, 9781473987210, 1473987970
Language English
Number of Pages 656
Edition 1st