Doing Focus Groups
2nd Edition
eISBN-13: 9781526426017
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Additional Book Details
Focus groups are a popular method for collecting qualitative data in the social sciences. Doing Focus Groups provides a concise, practical introduction to planning and organizing successful focus groups. Barbour discusses the advantages and limitations of using group discussion and demonstrates effective methods for collecting and analyzing data. This is a perfect how-to introduction to getting the most out of your focus group research.
| Sold By | SAGE Publications |
|---|---|
| ISBNs | 1526426013, 9781526426017, 9781473912441, 9781473912441 |
| Language | English |
| Number of Pages | 224 |
| Edition | 2nd |