Managing Today’s News Media
Read your book anywhere, on any device, through RedShelf's cloud based eReader.
Digital Notes and Study Tools
Built-in study tools include highlights, study guides, annotations, definitions, flashcards, and collaboration.
Have the book read to you!
The publisher of this book allows a portion of the content to be used offline.
The publisher of this book allows a portion of the content to be printed.
The publisher of this book allows a portion of the content to be copied and pasted into external tools and documents.
Additional Book Details
The business of journalism is in the midst of massive change. Managing Today’s News Media: Audience First offers practical solutions on how to cope with and adapt to the evolving media landscape. News media experts Samir Husni, Debora Halpern Wenger, and Hank Price introduce a forward-looking framework for understanding why change is occurring and what it means to the business of journalism. Central to this new paradigm is a focus on the audience. The authors introduce “The 4Cs Strategy” to describe how customers, control, choice, and change are all part of a strategy for successful media organizations. Real-world case studies, important theoretical grounding, and a focus on understanding rather than resisting the customer’s desire for choice and control make this an unbeatable resource for students and managers alike who want to succeed in this changed media business landscape.
|Sold By||SAGE Publications|
|ISBNs||9781452292571, 9781506300672, 9781452292571, 9781483325002, 9781483313542, 1506300677|
|Number of Pages||232|