Qualitative Media Analysis 9781452230054 | 9781452289052 RedShelf

Qualitative Media Analysis

2nd Edition

David L. Altheide; Christopher J. Schneider
eISBN-13: 9781452289052

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In order to prepare a successful research project, a qualitative researcher often must consult media documents of various types. Authors David L. Altheide and Christopher J. Schneider show readers how to obtain, categorize, and analyze these different media documents in this entry in the Qualitative Research Methods series. They look at traditional primary documents such as newspapers and magazines but also at more recent forms--television newscasts and cyberspace. The use of student examples of research protocols makes this book a useful primer in deriving meaning from the bombardment of media documents a qualitative researcher faces.

Sold By SAGE Publications
ISBNs 9781483307275, 9781452230054, 9781452230054, 9781452230054, 1452289050, 9781452289052
Language English
Number of Pages 168
Edition 2nd

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