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Factorial Survey Experiments

1st Edition

Katrin Auspurg; Thomas Hinz
eISBN-13: 9781483324302

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Additional Book Details

Filling a gap in the literature of the field, this first-of-its-kind book provides researchers with a practical guide to using the factorial survey method to assess respondents’ beliefs about the world, judgment principles, or decision rules through multi-dimensional stimuli ("vignettes") that resemble real-life decision-making situations. Using insightful examples to illustrate their arguments, the authors guide researchers through all relevant steps, including how to set up the factorial experimental design (drawing samples of vignettes and respondents), how to handle the practical challenges that must be mastered when an experimental plan with many different treatments is embedded in a survey format, and how to deal with questions of data analysis. In addition to providing the "how-tos" of designing factorial survey experiments, the authors cover recent developments of similar methods, such as conjoint analyses, choice experiments, and more advanced statistical tools.

Sold By SAGE Publications
ISBNs 9781452274188, 9781452274188, 9781452274188, 9781483324302, 9781483312897, 1483324303
Language English
Number of Pages 168
Edition 1st