Controversies in Contemporary Advertising

2nd Edition

Kim Bartel Sheehan
eISBN-13: 9781483315430

eBook Features

Rent or Buy from $ 30.33
Note: We do not guarantee supplemental material with textbooks (e.g. CD's, Music, DVD's, Access Code, or Lab Manuals)

Additional Book Details

Presenting a range of perspectives on advertising in a global society, this Second Edition of Controversies in Contemporary Advertising, by Kim Bartel Sheehan, examines economic, political, social, and ethical perspectives and covers a number of topics including stereotyping, controversial products, consumer culture, and new technology. The book is divided equally between macro and micro issues, providing a balanced portrait of the role advertising has in society today. Author Kim Bartel Sheehan's work recognizes the plurality of opinions towards advertising, allowing the reader to form and analyze their own judgments. It encourages readers to obtain a critical perspective on advertising issues.

Sold By SAGE Publications
ISBNs 9781483309996, 9781452261072, 9781452261072, 9781452261072, 1483315436, 9781483315430
Language English
Number of Pages 336
Edition 2nd