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Controversies in Contemporary Advertising

2nd Edition

Kim Bartel Sheehan
eISBN-13: 9781483315430

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Additional Book Details

Presenting a range of perspectives on advertising in a global society, this Second Edition of Controversies in Contemporary Advertising examines economic, political, social, and ethical perspectives and covers a number of topics including stereotyping, controversial products, consumer culture, and new technology. The book is divided equally between macro and micro issues, providing a balanced portrait of the role advertising has in society today. Author Kim Bartel Sheehan′s work recognizes the plurality of opinions towards advertising, allowing the reader to form and analyze their own judgments. It encourages readers to obtain a critical perspective on advertising issues.

Sold By SAGE Publications
ISBNs 9781452261072, 9781452261072, 9781452261072, 9781483315430, 9781483309996, 1483315436
Language English
Number of Pages 336
Edition 2nd