Contemporary Brand Management
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Additional Book Details
Written by experts on global marketing, Contemporary Brand Management focuses on the essentials of Brand Management in today’s global marketplace. The text succinctly covers a natural sequence of branding topics, from the building of a new brand, to brand extension and the creation of a global brand, to the management of a firm’s brand portfolio. The authors uniquely explore global branding as a natural expansion strategy across markets and offer numerous international brands as examples throughout.
|Sold By||SAGE Publications|
|ISBNs||9781452242873, 9781483355399, 9781483322940, 9781483311968, 148335539X|
|Number of Pages||272|