Marketing Strategy
1st Edition
The Thinking Involved

eBook Features
-
Read Anywhere
Read your book anywhere, on any device, through RedShelf's cloud based eReader.
-
Digital Notes and Study Tools
Built-in study tools include highlights, study guides, annotations, definitions, flashcards, and collaboration.
-
Text-to-Speech Compatible
Have the book read to you!
-
Offline Access
(
100% )
The publisher of this book allows a portion of the content to be used offline.
-
Printing
(
20%
)
The publisher of this book allows a portion of the content to be printed.
-
Copy/Paste
(
20% )
The publisher of this book allows a portion of the content to be copied and pasted into external tools and documents.
Additional Book Details
<p>Marketing Strategy: The Thinking Involved is an innovative text that promotes the idea that effective marketing thinking leads to successful marketing strategy. The book′s theories go beyond simply introducing the reader to concepts in the field by providing tools and methods to develop marketing thinking and questioning skills that will help with application of real-life marketing strategies. As the chapters progress, the thinking/questioning develops toward higher levels and more specialized inquiry, helping readers acquire the skills needed in the practice of marketing. The book′s timely focus on developing thinking agility leading to strategic agility provides the necessary skills for navigating businesses in today′s dynamic markets. The book contains a wealth of pedagogy to support this active learning approach.</p>
Sold By | SAGE Publications |
---|---|
ISBNs | 145228945X, 9781452241746, 9781452289458, 9781412987301, 9781412987301, 9781412987301 |
Language | English |
Number of Pages | 360 |
Edition | 1st |