Marketing Strategy

1st Edition

The Thinking Involved

Mark E. Hill
eISBN-13: 9781452289458

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Additional Book Details

Marketing Strategy: The Thinking Involved is an innovative text that holds that marketing thinking leads to effective marketing strategy. It goes beyond simply introducing students to concepts and theories in the field by providing them with tools and methods to develop marketing thinking and questioning skills that will help them apply the concepts to real-life marketing strategy issues. As the chapters progress, the questions develop towards higher levels and more specialized inquiry, helping students acquire the skills needed in the practice of marketing. The book contains a wealth of pedagogy to support this active learning approach.

Sold By SAGE Publications
ISBNs 9781412987301, 9781412987301, 9781412987301, 9781452289458, 9781452241746, 145228945X
Language English
Number of Pages 360
Edition 1st