Health Communication Message Design

1st Edition

Theory and Practice

eISBN-13: 9781483342207

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Additional Book Details

The desire to impact positive changes in individuals and society motivates many students, practitioners, and researchers of health communication. This one-of-a-kind text offers guidance on how to design effective health communication messages. This book shows how to build theory-based messages and how to address the diverse characteristics of audiences. While integrating perspectives from public health and social marketing, this book clearly explains core health communication principles and processes for designing effective messages for health communication interventions and campaigns.

Sold By SAGE Publications
ISBNs 9781483341569, 1483342204, 9781483342207, 9781412986557, 9781412986557, 9781412986557
Language English
Number of Pages 296
Edition 1st