Browse All Categories
Study Aids Science and Math Computers and Technology Business and Economics Politics and Social Sciences Fiction Nonfiction Children’s Books

Ad Critique

1st Edition

How to Deconstruct Ads in Order to Build Better Advertising

Nancy R. Tag
eISBN-13: 9781506319513

eBook Features

Rent or Buy from $ 32.00 USD
Note: We do not guarantee supplemental material with textbooks (e.g. CD's, Music, DVD's, Access Code, or Lab Manuals)

Additional Book Details

Ad Critique teaches advertising, marketing, and management students—both the "suits" and the "creatives"—how to effectively judge and critique creativity in advertising. This textbook is an instruction manual, a facilitator of dialogue, and a companion piece to classroom content. Its lessons result in actual skills that enable students to look at the creative product and embolden them to say something constructive and worthwhile.

Sold By SAGE Publications
ISBNs 9781412980531, 9781412980531, 9781412980531, 9781506319513, 9781483341545, 1506319513
Language English
Number of Pages 216
Edition 1st