Ad Critique
1st Edition
How to Deconstruct Ads in Order to Build Better Advertising
eISBN-13: 9781506319513
eBook Features
-
Read Anywhere
Read your book anywhere, on any device, through RedShelf's cloud based eReader.
-
Digital Notes and Study Tools
Built-in study tools include highlights, study guides, annotations, definitions, flashcards, and collaboration.
-
Text-to-Speech Compatible
Have the book read to you!
-
Offline Access
(
100% )
The publisher of this book allows a portion of the content to be used offline.
-
Printing
(
20%
)
The publisher of this book allows a portion of the content to be printed.
-
Copy/Paste
(
20% )
The publisher of this book allows a portion of the content to be copied and pasted into external tools and documents.
Additional Book Details
<p>Ad Critique teaches advertising, marketing, and management students—both the "suits" and the "creatives"—how to effectively judge and critique creativity in advertising. This textbook is an instruction manual, a facilitator of dialogue, and a companion piece to classroom content. Its lessons result in actual skills that enable students to look at the creative product and embolden them to say something constructive and worthwhile.</p>
| Sold By | SAGE Publications |
|---|---|
| ISBNs | 9781483341545, 1506319513, 9781506319513, 9781412980531, 9781412980531, 9781412980531 |
| Language | English |
| Number of Pages | 216 |
| Edition | 1st |