How to Deconstruct Ads in Order to Build Better Advertising
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Additional Book Details
Ad Critique teaches advertising, marketing, and management students—both the "suits" and the "creatives"—how to effectively judge and critique creativity in advertising. This textbook is an instruction manual, a facilitator of dialogue, and a companion piece to classroom content. Its lessons result in actual skills that enable students to look at the creative product and embolden them to say something constructive and worthwhile.
|Sold By||SAGE Publications|
|ISBNs||9781412980531, 9781412980531, 9781412980531, 9781506319513, 9781483341545, 1506319513|
|Number of Pages||216|