Ad Critique

1st Edition

How to Deconstruct Ads in Order to Build Better Advertising

Nancy R. Tag
eISBN-13: 9781506319513

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Additional Book Details

<p>Ad Critique teaches advertising, marketing, and management students—both the "suits" and the "creatives"—how to effectively judge and critique creativity in advertising. This textbook is an instruction manual, a facilitator of dialogue, and a companion piece to classroom content. Its lessons result in actual skills that enable students to look at the creative product and embolden them to say something constructive and worthwhile.</p>

Sold By SAGE Publications
ISBNs 9781483341545, 1506319513, 9781506319513, 9781412980531, 9781412980531, 9781412980531
Language English
Number of Pages 216
Edition 1st