The Content Analysis Guidebook

2nd Edition

Kimberly A. Neuendorf
eISBN-13: 9781506361451

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Content analysis is one of the most important but complex research methodologies in the social sciences. In this thoroughly updated Second Edition of The Content Analysis Guidebook, author Kimberly Neuendorf draws on examples from across numerous disciplines to clarify the complicated aspects of content analysis through step-by-step instruction and practical advice. Throughout the book, the author also describes a wide range of innovative content analysis projects from both academia and commercial research that provide readers with a deeper understanding of the research process and its many real-world applications.

Sold By SAGE Publications
ISBNs 9781412979474, 9781412979474, 9781412979474, 9781506361451, 9781483315072, 9781452256412, 1506361455
Language English
Number of Pages 456
Edition 2nd