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The SAGE Handbook of Public Relations

1st Edition

eISBN-13: 9781506319131

eBook Features

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Additional Book Details

An unparalleled guide to the theory and practice of public relations

Reflecting advances in theory, research, and application in the discipline since the publication of the Handbook of Public Relations in 2001, this new volume is global in scope and unmatched in its coverage of both academic research and professional best practice.

Key Features

Presents major theories in the words of the leading advocates for each theoryCovers the full range of theory, research, and practice in the disciplinePositions public relations as a positive force to help make society more fully functionalChallenges academics and practitioners to identify best practices that can inform the work of those in the profession

Sold By SAGE Publications
ISBNs 9781412977814, 9781412977807, 9781506319131, 1506319130
Language English
Number of Pages 792
Edition 1st