Encyclopedia of Sports Management and Marketing

1st Edition

eISBN-13: 9781506320373

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Additional Book Details

This four-volume set introduces, on the management side, principles and procedures of economics, budgeting and finance; leadership; governance; communication; business law and ethics; and human resources practices; all in the sports context. On the marketing side this reference resource explores two broad streams: marketing of sport and of sport-related products (promoting a particular team or selling team- and sport-related merchandise, for example), and using sports as a platform for marketing non-sports products, such as celebrity endorsements of a particular brand of watch or the corporate sponsorship of a tennis tournament. Together, these four volumes offer a comprehensive and authoritative overview of the state of sports management and marketing today, providing an invaluable print or online resource for student researchers.

Sold By SAGE Publications
ISBNs 9781412973823, 9781412973823, 1506320376, 9781506320373
Language English
Number of Pages 1960
Edition 1st