Media Audiences
1st Edition
Effects, Users, Institutions, and Power
eISBN-13: 9781452289939
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Additional Book Details
Despite the widespread use of the term "audience" in our popular culture, the meaning of "audience" is complex, and it has undergone significant historical shifts over time. Media Audiences explores the concept of media audiences from four broad perspectives, as "victims" of mass media, as market constructions and commodities, as users of media, and as producers and subcultures of mass media.
| Sold By | SAGE Publications |
|---|---|
| ISBNs | 9781452256108, 9781452289939, 145228993X, 9781412970426, 9781412970426, 9781412970426 |
| Language | English |
| Number of Pages | 280 |
| Edition | 1st |