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Pricing Strategies

1st Edition

A Marketing Approach

Robert M. Schindler
eISBN-13: 9781483305448

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Additional Book Details

"This book is consistent in its treatment, thorough, correct in scholarship, and well-researched. An impressive achievement given the breadth and complexity of the area."– Randolph E. Bucklin, Peter W. Mullin Professor of Marketing, Anderson School of Management, University of California, Los Angeles

Written by a leading pricing researcher, Pricing Strategies makes this essential aspect of business accessible through a simple unified system for the setting and management of prices. Robert M. Schindler demystifies the math necessary for making effective pricing decisions. His intuitive approach to understanding basic pricing concepts presents mathematical techniques as simply more detailed specifications of these concepts.

Sold By SAGE Publications
ISBNs 9781412964746, 9781412964746, 9781412964746, 9781483305448, 9781412998482, 1483305449
Language English
Number of Pages 416
Edition 1st