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Visual Communication

1st Edition

Understanding Images in Media Culture

Giorgia Aiello; Katy Parry
eISBN-13: 9781526417121

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Additional Book Details

Visual Communication: Understanding Images in Media and Culture provides a theoretical and empirical toolkit to examine implications of mediated images. It explores a range of approaches to visual analysis, while also providing a hands-on guide to applying methods to students′ own work. The book:

Illustrates a range of perspectives, from content analysis and semiotics, to multimodal and critical discourse analysis
Explores the centrality of images to issues of identity and representation, politics and activism, and commodities and consumption
Brings theory to life with a host of original case studies, from celebrity videos on Youtube and civil unrest on Twitter, to the lifestyle branding of Vice Media and Getty Images
Shows students how to combine approaches and methods to best suit their own research questions and projects 

An invaluable guide to analysing contemporary media images, this is essential reading for students and researchers of visual communication and visual culture. 

Sold By SAGE Publications
ISBNs 1412962234, 9781412962247, 9781412962230, 9781526417121, 152641712X
Language English
Number of Pages 256
Edition 1st