Hands-On Social Marketing
A Step-by-Step Guide to Designing Change for Good
Read your book anywhere, on any device, through RedShelf's cloud based eReader.
Digital Notes and Study Tools
Built-in study tools include highlights, study guides, annotations, definitions, flashcards, and collaboration.
Have the book read to you!
The publisher of this book allows a portion of the content to be used offline.
The publisher of this book allows a portion of the content to be printed.
The publisher of this book allows a portion of the content to be copied and pasted into external tools and documents.
Additional Book Details
This book shows students and practitioners how to develop social marketing programs through a simple, six-step process of strategic planning and design. Nedra Kline Weinreich starts by introducing the concept of social marketing and then walks the reader through each of the six steps of the process: analysis, strategy development, program and communication design, pretesting, implementation, and evaluation and feedback.The Second Edition incorporates developments in marketing practice over the last 10 years and focuses on how to apply the design approach to campaigns to effect behavior change. All organizations can do social marketing, Weinreich insists, if they follow the steps and start to think from a social marketing perspective.
|Sold By||SAGE Publications|
|ISBNs||9781412953696, 9781412953696, 9781412953696, 9781452223124, 1452237069, 9781452237060|
|Number of Pages||328|