Sampling Essentials

1st Edition

Practical Guidelines for Making Sampling Choices

Johnnie Daniel
eISBN-13: 9781452238401

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Written for students taking research methods courses, this text provides a thorough overview of sampling principles. The author gives detailed, nontechnical descriptions and guidelines with limited presentation of formulas to help students reach basic research decisions, such as whether to choose a census or a sample, as well as how to select sample size and sample type.

Intended for students and researchers in the social and behavioral sciences, public health research, marketing research, and related areas, the text provides nonstatisticians with the concepts and techniques they need to do quality work and make good sampling choices.

Sold By SAGE Publications
ISBNs 1452238405, 9781452223056, 9781452238401, 9781412952217, 9781412952217, 9781412952217
Language English
Number of Pages 320
Edition 1st