Public Relations Online

1st Edition

Lasting Concepts for Changing Media

Tom Kelleher
eISBN-13: 9781452238210

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Rich in scholarly foundations combined with actual practice, Public Relations Online: Lasting Concepts for Changing Media connects the social and technological forces that are changing public relations. Using plain-talk discussion of theory and research, this book helps readers identify how lasting concepts for effective public relations can be applied in a changing media environment, and how a changing media environment affects the practice of effective public relations.

Sold By SAGE Publications
ISBNs 9781452222554, 9781412914178, 9781412914178, 9781412914178, 1452238219, 9781452238210
Language English
Number of Pages 184
Edition 1st

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