Broadcast News Producing

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<p>"Having worked closely with Brad Schultz, I know he has important insights to pass along to students in the area of broadcast news production. This seems to be a fairly comprehensive effort that covers many of the aspects of news production that other texts have ignored. I think it will be a tremendous help to those who are interested in this part of the broadcast journalism industry."</p><p>-Dr. Joe Foote, Arizona State University and Past President of the Association for Education in Journalism and Mass Communication</p><p>"Brad Schultz has brought his solid professional experience to bear in putting together a highly readable how-to for students aspiring to take their place behind the camera. Broadcast News Producing is full of useful tips as well as providing important grounding in the fundamentals of producing a successful newscast."</p><p>-Beth E. Barnes, University of Kentucky<p> </p></p><p> Broadcast News Producing is one of the first comprehensive texts in its field. While until now most broadcast journalism textbooks have been geared toward students who want careers on-camera, Broadcast News Producing goes behind the camera to teach students the hows and whys of putting together compelling news programs for television, radio, and the Internet.</p><p>This text lays the groundwork for good producing, giving the reader an insider′s perspective on newsroom structure and the producer′s role. It takes students step-by-step through the producing process, providing a guide to putting together a successful newscast. The book also addresses critical issues that face today′s producers, including ethics, newsroom leadership, staff management, resource management, newsroom relationships, and career planning. <br/><br/>Key Features<br/></p>Combines the practical skills and techniques needed in today′s broadcast news production with timely theoretical and ethical issues facing producers. Serves as a guide to running campus radio and television programs, complete with step-by-step instructions and examples on how to run a news program from start to finish. Reinforces teaching points through graphics, tables, charts, and photos. Gives readers an insider′s view of broadcast production through question-and-answer interviews with current and former broadcast news producers. Focuses separate sections on producing news programs for television, radio, and the Internet; and on producing specialized broadcast news segments such as sports, weather, live reports, debates, roundtable discussions, and call-in shows.<p><br/>Broadcast News Producing is an ideal textbook for undergraduate journalism courses in broadcast news and mass communications. It is also recommended as a reference for secondary school and college newsrooms, where it can be used as a guide to running a campus news program.</p>