Contemporary Marketing and Consumer Behavior

1st Edition

An Anthropological Sourcebook

John F. Sherry
eISBN-13: 9781452247144

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Additional Book Details

This exploration of marketing and consumer behaviour comprises original articles, both theoretical and empirical, and serves as a sourcebook for those interested in consumption and managerial consequences. Issues discussed include: elements of the marketing mix; advertising and promotion; relationship management; managerial intervention and stakeholder response; organization behaviour; economic development; class-and-gender-linked consumer behaviour; and the production of consumption. They are examined using anthropological perspectives and methods ranging from materialistic to semiotic.

Sold By SAGE Publications
ISBNs 9780803957534, 080395753X, 9780803957527, 0803957521, 9781452247144, 1452247145
Language English
Number of Pages 501
Edition 1st