Contemporary Marketing and Consumer Behavior
An Anthropological Sourcebook
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Additional Book Details
This exploration of marketing and consumer behaviour comprises original articles, both theoretical and empirical, and serves as a sourcebook for those interested in consumption and managerial consequences. Issues discussed include: elements of the marketing mix; advertising and promotion; relationship management; managerial intervention and stakeholder response; organization behaviour; economic development; class-and-gender-linked consumer behaviour; and the production of consumption. They are examined using anthropological perspectives and methods ranging from materialistic to semiotic.
|Sold By||SAGE Publications|
|ISBNs||9780803957534, 080395753X, 9780803957527, 0803957521, 9781452247144, 1452247145|
|Number of Pages||501|