Problems in Marketing
2nd Edition
Applying Key Concepts and Techniques
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Additional Book Details
Fully revised and updated, Problems in Marketing includes over 50 new problems. This varied and challenging collection of problems has been written as a learning aid to any marketing textbook. The problems cover a wide range of marketing practice, each problem concentrating on a single concept or technique of marketing management.
Problems begin with a full introduction to the concept followed by explicit instructions for solving them. This leads directly to a series of discussion questions to further enhance the application of each problem. Solutions are also available to lecturers by clicking on the companion website logo above.
| Sold By | SAGE Publications |
|---|---|
| ISBNs | 1849202621, 9781849202626, 9780761971788, 9780761971795 |
| Language | English |
| Edition | 2nd |