Rethinking the Media Audience

1st Edition

The New Agenda

eISBN-13: 9781446235775

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Additional Book Details

Pertti Alasuutari provides a state-of-the-art summary of the field of audience research. With contributions from Ann Gray, Joke Hermes, John Tulloch and David Morley, a case is presented for a new agenda to account for the role of the media in everyday life.

ISBNs 1446235777, 9781446235775, 9780761950714, 9780761950714
Language English
Number of Pages 224
Edition 1st