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Public Relations

1st Edition

A Managerial Perspective

Danny Moss; Barbara DeSanto
eISBN-13: 9781446291245

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Additional Book Details

Taking a managerial perspective, this book explores public relations and its role in the wider organizational world. Contributors explore a variety of contexts in which the relevance of understanding these two interlinking domains is so paramount, such as corporate branding and reputation, government relations and community communications, as well as drawing on experise of legal considerations and ethical awareness.

The effective management of public relations is crucial within any organization, but a wider managerial awareness and support of its role is equally critical. Public Relations: A Managerial Perspective offers an original and vital discussion of these challenges for second and third year undergraduate and postgraduate students of public relations, corporate communications and public affairs.

Sold By SAGE Publications
ISBNs 9780761948575, 9780761948575, 9780761948575, 9780761948568, 9780761948568, 9781446291245, 9781446253663, 1446291243
Language English
Number of Pages 512
Edition 1st