Services Marketing and Management

1st Edition

Audrey Gilmore
eISBN-13: 9781446228784

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Services Marketing and Management provides an in-depth consideration of how services are conceptualized, designed and managed, creating the basis for a clear understanding of the multi-dimensional aspects of services.

Unlike many textbooks on services marketing this book puts services management and delivery in context. Firstly, it explores the effect of organizational structures, management styles, internal marketing and management competencies on service management decision making and implementation. Secondly, Services Marketing and Management considers detailed examples of not-for-profit and for-profit service organizations and service delivery.

Finally, this text addresses contemporary issues for services managers and speculates on some of the challenges for the future of services marketing.

This textbook is designed for postgraduate and MBA students of services management and services marketing courses as well as undergraduates.

Sold By SAGE Publications
ISBNs 9780761941583, 9780761941583, 9780761941583, 9780761941576, 9780761941576, 9781446228784, 9781412932165, 1446228789
Language English
Number of Pages 216
Edition 1st