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The Ultimate Secrets of Advertising

1st Edition

John Philip Jones
eISBN-13: 9781452262703

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Additional Book Details

This book is based on state-of-the-art research, including pure single-source research, consumer panel research, a predictive technique to pre-test television commercials, econometric evaluation, and studies of market and brand aggregates. Although the data in the book is based on sound samples and proven measurement techniques, they are explained with the simplest mathematics and the clearest prose.

Sold By SAGE Publications
ISBNs 9780761922445, 9780761922445, 9781452262703, 1452262705
Language English
Number of Pages 254
Edition 1st