Product Planning Essentials

1st Edition

Kenneth B. Kahn
eISBN-13: 9781452238135

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Concise yet comprehensive, Product Planning Essentials addresses the complex, interdisciplinary nature of product development and product management. It covers strategic issues that emerge during the product life cycle, including identifying opportunities, idea generation and evaluation, technical development, commercialization, and eventual product dismissal. Special topics include public policy, international issues, and intellectual property. An interesting summary of product development best practices from several companies appears at the end of the book. Instructors, students and practitioners will appreciate the balanced managerial and how-to orientation.

Sold By SAGE Publications
ISBNs 9780761919995, 9780761919995, 9780761919995, 9780761919988, 9780761919988, 9781452238135, 9781452221731, 1452238138
Language English
Number of Pages 264
Edition 1st