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Brands, Consumers, Symbols and Research

1st Edition

Sidney J Levy on Marketing

Sidney J. Levy; Dennis W. Rook
eISBN-13: 9781452264592

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Additional Book Details

Sidney J Levy is an internationally recognized writer whose ideas began to influence marketing executives in the late 1940s. They continue to impact today on: how we think about marketing's role in management; how managers develop product and brands; how they understand their consumers; and how corporate and academic researchers investigate marketplace concerns.



Brands, Consumers, Symbols and Research is a comprehensive collection of Sidney J Levy's essays and studies of marketing.

Sold By SAGE Publications
ISBNs 9780761916970, 9780761916970, 9781452264592, 1452264597
Language English
Number of Pages 610
Edition 1st