Brands, Consumers, Symbols and Research
Sidney J Levy on Marketing
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Additional Book Details
Sidney J Levy is an internationally recognized writer whose ideas began to influence marketing executives in the late 1940s. They continue to impact today on: how we think about marketing's role in management; how managers develop product and brands; how they understand their consumers; and how corporate and academic researchers investigate marketplace concerns.
Brands, Consumers, Symbols and Research is a comprehensive collection of Sidney J Levy's essays and studies of marketing.
|Sold By||SAGE Publications|
|ISBNs||9780761916970, 9780761916970, 9781452264592, 1452264597|
|Number of Pages||610|