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Effective Health Risk Messages

1st Edition

A Step-By-Step Guide

Kim Witte; Gary Meyer; Dennis Martell
eISBN-13: 9781452264394

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Additional Book Details

Winner of the Distinguished Book Award by the Applied Communication Division of the National Communication Association, 2001


Effective Health Risk Messages provides step-by-step instructions for developing theoretically based campaigns that work. Readers will learn about message development theories, formative and summative evaluation, and even basic research designs for evaluating your campaign. Worksheets are provided at the end of each chapter to provide readers with hands-on, practical experiences in developing effective health risk messages. This book is suitable for practitioners, researchers, and students alike, and can act as a stand-alone text or supplementary text for persuasion, public health, advertising, and marketing classes.

Sold By SAGE Publications
ISBNs 9780761915096, 9780761915096, 9780761915089, 9781452264394, 1452264392
Language eng
Number of Pages 225
Edition 1st