Communication Planning

1st Edition

An Integrated Approach

Sherry Devereaux Ferguson

eISBN-13: 9781506314082

eBook Features

Read Anywhere

Read your book anywhere, on any device, through RedShelf's cloud based eReader.
Digital Notes and Study Tools

Built-in study tools include highlights, study guides, annotations, definitions, flashcards, and collaboration.
Text-to-Speech Compatible

Have the book read to you!
Offline Access ( 100% )

The publisher of this book allows a portion of the content to be used offline.
Printing ( 20% )

The publisher of this book allows a portion of the content to be printed.
Copy/Paste ( 20% )

The publisher of this book allows a portion of the content to be copied and pasted into external tools and documents.

Buy on VitalSource

Additional Book Details

The nature of the communicator′s job has shifted dramatically in the last decade. While communicators still prepare speeches, press releases, and articles for corporate magazines, they are now being asked to perform managerial duties, including planning, consulting with stakeholders, and advising CEOs and vice presidents. With these additional responsibilities as a focus, Communication Planning takes a comprehensive approach to examining the role of integrated planning in modern organizations. Author Sherry Ferguson divides the book into four parts: 1) establishing strategic planning cultures, 2) writing different types of communication plans, 3) theoretical foundations of communication planning, and 4) strategic approach to planning for issues management. This book breaks new ground in the study of organizational communication and public relations and contains essential information for consultants, practitioners, and students.

Sold By	SAGE Publications
ISBNs	9781452263564, 1506314082, 9780761913146, 9781506314082, 9780761913139, 9780761913139, 9780761913146, 9780761913146
Language	English
Number of Pages	280
Edition	1st