Advertising to Children
Concepts and Controversies
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Additional Book Details
Children's advertising is a subject that raises many pertinent issues of morality. Marketers want to know if their huge investment in the children's market is well spent; parents and educators are anxious to learn how effective this type of advertising is, and what sort of impact it has on the children themselves.
This volume presents cutting-edge research designed to stimulate and inform this debate. Topical issues such as smoking and alcohol consumption highlight this issue from all perspectives.
|Sold By||SAGE Publications|
|ISBNs||9780761912859, 9780761912859, 9781452262178, 1452262179|
|Number of Pages||337|