Browse All Categories
Study Aids Science and Math Computers and Technology Business and Economics Politics and Social Sciences Fiction Nonfiction Children’s Books

Advertising to Children

1st Edition

Concepts and Controversies

eISBN-13: 9781452262178

eBook Features

  • Read your book anywhere, on any device, through RedShelf's cloud based eReader.
  • Built-in study tools include highlights, study guides, annotations, definitions, flashcards, and collaboration.
  • The publisher of this book allows a portion of the content to be used offline.
  • The publisher of this book allows a portion of the content to be printed.
  • The publisher of this book allows a portion of the content to be copied and pasted into external tools and documents.
Rent or Buy from $ 58.00 USD
Note: We do not guarantee supplemental material with textbooks (e.g. CD's, Music, DVD's, Access Code, or Lab Manuals)

Additional Book Details

Children represent a valuable target audience for advertisers, with over $200 billion in direct purchases and influenced spending. However, questions exist about both the effectiveness of marketing to children as well as the impact this advertising has on the children themselves. Current debates over smoking and alcohol consumption highlight this issue from all perspectives: marketers, parents, and policymakers. Advertising to Children presents cutting-edge research designed to stimulate and inform this debate. Well-known authors contribute their perspectives, with chapters organized in sections to address what children know and think about advertising, how advertising works with children, and what issues are at the forefront of societal and public-policy thinking. Editors M. Carole Macklin and Les Carlson have lead research in this field and lend their expertise. More than just a litany of hot topics, this book provides a wide-angle lens on the field, with insights from advertising, marketing, communication, and psychology.

Sold By SAGE Publications
ISBNs 9780761912859, 9780761912859, 9781452262178, 1452262179
Language English
Number of Pages 337
Edition 1st