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Moderating Focus Groups

1st Edition

Richard A. Krueger
eISBN-13: 9781506320601

eBook Features

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Additional Book Details

Moderating Focus Groups is indispensable for those who want to improve their focus group moderating skills. Based on years of experience in moderating and training others to moderate, Richard A. Krueger offers scores of tips and sound advice on how to become a master in leading focus groups. The book is an easy-to-read overview of critical skills needed by moderators, the various approaches that successful moderators use, and strategies for handling difficult situations. Rookie moderators will find this book is an invaluable guide, and veteran moderators will discover tips and strategies for honing their skills.

Sold By SAGE Publications
ISBNs 9780761908210, 9780761908210, 9780761908210, 9781506320601, 9781452249995, 1506320600
Language English
Number of Pages 136
Edition 1st