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The Focus Group Guidebook

1st Edition

David Morgan
eISBN-13: 9781506320700

eBook Features

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Additional Book Details

Providing a general introduction to focus group research, The Focus Group Guidebook includes the appropriate reasons for using focus groups and what you can expect to accomplish with them. It provides a brief history of focus groups, a discussion of when to use focus groups and why, and several brief case studies illustrating different uses of focus groups. Author David L. Morgan also extensively provides the timeline and costs associated with focus groups, including a discussion of the ethical issues involved in focus group research. Thoroughly covering all the information to help you start your focus group project, this guidebook is appropriate for anybody beginning a focus group, as well as manager or clients who will be using focus groups.

Sold By SAGE Publications
ISBNs 9780761908180, 9780761908180, 9780761908180, 9781506320700, 9781452250151, 1506320708
Language English
Number of Pages 120
Edition 1st