Research Paradigms, Television, and Social Behaviour

1st Edition

eISBN-13: 9781452250267

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Additional Book Details

This book provides an understanding of television research from both the quantitative and qualitative perspectives. It systematically analyzes the various research paradigms used in the study of televison, and focuses on the integration of quantitative and qualitative methodologies as a means for understanding the complexities associated with this medium. The information is presented in a straightforward and engaging style, and concrete step-by-step examples of how to conduct major research and evaluation projects are provided.

Sold By SAGE Publications
ISBNs 9780761906551, 076190655X, 9780761906544, 0761906541, 145225026X, 9781452250267
Language English
Number of Pages 441
Edition 1st