Marketing Strategy for Creative and Cultural Industries
1st Edition
eISBN-13: 9781317429807
eBook Features
-
Read Anywhere
Read your book anywhere, on any device, through RedShelf's cloud based eReader.
-
Digital Notes and Study Tools
Built-in study tools include highlights, study guides, annotations, definitions, flashcards, and collaboration.
-
Offline Access
(
100% )
The publisher of this book allows a portion of the content to be used offline.
-
Printing
(
20%
)
The publisher of this book allows a portion of the content to be printed.
-
Copy/Paste
(
10% )
The publisher of this book allows a portion of the content to be copied and pasted into external tools and documents.
Additional Book Details
Successful marketing strategies are a vital aspect of any business. This textbook provides students and potential managers in the creative industries with a solid grounding in how to maximize the impact of their marketing efforts across a range of business types in the creative and cultural industries.
With a range of learning exercises and real-life examples, this text shows how to create and execute successful marketing plans for creative businesses and is useful for marketing students and practitioners.
| Sold By | Taylor and Francis |
|---|---|
| ISBNs | 131742980X, 9781317429807, 1138913626, 9781138913622 |
| Language | English |
| Number of Pages | 261 |
| Edition | 1st |