Marketing Strategy for Creative and Cultural Industries

1st Edition

Bonita M. Kolb
eISBN-13: 9781317429807

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Additional Book Details

Successful marketing strategies are a vital aspect of any business. This textbook provides students and potential managers in the creative industries with a solid grounding in how to maximize the impact of their marketing efforts across a range of business types in the creative and cultural industries.

With a range of learning exercises and real-life examples, this text shows how to create and execute successful marketing plans for creative businesses and is useful for marketing students and practitioners.

Sold By Taylor and Francis
ISBNs 9781138913622, 1138913626, 9781317429807, 131742980X
Language English
Number of Pages 261
Edition 1st