Marketing Strategy for Creative and Cultural Industries
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Additional Book Details
Successful marketing strategies are a vital aspect of any business. This textbook provides students and potential managers in the creative industries with a solid grounding in how to maximize the impact of their marketing efforts across a range of business types in the creative and cultural industries.
With a range of learning exercises and real-life examples, this text shows how to create and execute successful marketing plans for creative businesses and is useful for marketing students and practitioners.
|Sold By||Taylor and Francis|
|ISBNs||9781138913622, 1138913626, 9781317429807, 131742980X|
|Number of Pages||261|