Marketing Health Services

Additional Book Details

"Healthcare organizations are facing significant challenges as implementation of the Affordable Care Act brings about a number of paradigm shifts in the field. In the face of these challenges, healthcare marketers can implement a wide range of strategiesboth traditional and contemporaryto help their organizations successfully navigate this period. This book brings a fresh perspective to many tried-and-true marketing techniques but also discusses new opportunities, including social media, healthcare globalization, consumer engagement, and more.

Changes to the third edition:

The latest healthcare marketing trends are discussed, including database marketing, customer relationship management, and digital marketing
A new chapter on social media reviews the various forms of digital communication and their impact on disseminating healthcare information within the field and to consumers
Supporting information within the text includes in-line glossary terms, key points at the end of each chapter, discussion questions for student collaboration, and additional resources on topics discussed in the chapter
Revised support materials include an instructors manual, PowerPoint slides, answers to selected case study questions, and an entirely new test bank"