Communication Research Methods

Canadian Edition

Gerianne Merrigan; Carole L. Huston; Russell Johnston
eISBN-13: 9780199000098

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Communication Research Methods introduces students to the what, why, and how of research in the field of communication studies. In accessible terms, the authors walk readers through the theoretical and practical aspects of a research project, from making claims about topics in need of
investigation to designing valid methods for collecting and analyzing data to reporting findings. The research-as-argument model at the centre of this approach emphasizes the importance of proceeding from a claim to a conclusion in a logical and straightforward manner, with particular emphasis on
behaving ethically at all stages of the process. Covering an array of quantitative and qualitative methods as well as Canadian research and regulation, this comprehensive guide gives students the tools they need to evaluate and pursue communication research in Canada.

Sold By OUP Canada
ISBNs 0199000093, 9780199000098, 9780195442793, 0195442792, 9780195442793
Language English
Number of Pages 361