Qualitative Research Tips, Tricks, and Trends

What Every Researcher Should Know

Mary Kathryn Malone
eISBN-13: 9781941688151

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When you take on a qualitative research project, hundreds of details fall on your shoulders.
Groups or one-on-one interviews? How many locations? Facility or in-home? Online or in person? Who to recruit? How much to pay? Homework? Floaters? Discussion guides? Projective techniques? And when you have teased out the insights, there is always the report to be presented.
Mary Kathryn Malone has done it all many times and her handbook gives you step-by-step tips and guidance to make sure no detail is overlooked. Illustrated by Mike Thomas.

Sold By Paramount Market Publishing, Inc.
ISBNs 9781941688151, 9780981986999, 0981986994
Publish Year 2011
Language English
Number of Pages 132