Black STILL Matters in Marketing
Why Increasing Your Cultural IQ about Black America Is Critical to Your Business and Your Brand
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Learn what makes the Black market unique, why marketers should care, and how you can effectively connect with Black Americans. Drawing on her wealth of experience and on-going research and consulting on the African-American market, Pepper shares thoughtful insights on this influential segment.
|Sold By||PMP, Inc.|
|ISBNs||0981986951, 0981986951, 9780981986951, 9781941688052|
|Number of Pages||232|