Black STILL Matters in Marketing 9780981986951 | 9781941688052 RedShelf

Black STILL Matters in Marketing

Why Increasing Your Cultural IQ about Black America Is Critical to Your Business and Your Brand

Pepper Miller
eISBN-13: 9781941688052

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Learn what makes the Black market unique, why marketers should care, and how you can effectively connect with Black Americans. Drawing on her wealth of experience and on-going research and consulting on the African-American market, Pepper shares thoughtful insights on this influential segment.

Sold By PMP, Inc.
ISBNs 0981986951, 0981986951, 9780981986951, 9781941688052
Language English
Number of Pages 232

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