Fundamentals of Sport Business Marketing, 5th Ed.

5th Edition

Brenda G. Pitts
eISBN-13: 9781940067605

eBook Features

  • Read your book anywhere, on any device, through RedShelf's cloud based eReader.
  • Built-in study tools include highlights, study guides, annotations, definitions, flashcards, and collaboration.
  • The publisher of this book allows a portion of the content to be used offline.
  • The publisher of this book allows a portion of the content to be printed.
  • The publisher of this book allows a portion of the content to be copied and pasted into external tools and documents.
Already purchased in store?
Rent or Buy from $ 29.00 USD
Note: We do not guarantee supplemental material with textbooks (e.g. CD's, Music, DVD's, Access Code, or Lab Manuals)

Additional Book Details

Today's students are tomorrow's professionals, and it is immensely important for these students to attain the contemporary knowledge necessary to operate successfully in an ever-growing industry. Like no other textbook in the field, Fundamentals of Sport Business Marketing 5th Edition covers the practical and theoretical framework necessary for students to understand, and professionals to market any sport-related business in a global economy. The 5th edition encompasses the diversity of spectators and participants, sports and sport businesses that span the industry, well beyond the scope of professional and college sports to include sport marketing research, sporting goods retail and manufacturing, sports broadcast, internet sport business, sport tourism, and parasports (sports and sport businesses for people with disabilities)in short, the full spectrum of companies in which students of sports programs around the world will seek careers.

Sold By Fitness Information Technology
ISBNs 9781940067605, 9781940067605
Publish Year 2021
Language English
Edition 5th