Fundamentals of Sport Business Marketing, 5th Ed.
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Today's students are tomorrow's professionals, and it is immensely important for these students to attain the contemporary knowledge necessary to operate successfully in an ever-growing industry. Like no other textbook in the field, Fundamentals of Sport Business Marketing 5th Edition covers the practical and theoretical framework necessary for students to understand, and professionals to market any sport-related business in a global economy. The 5th edition encompasses the diversity of spectators and participants, sports and sport businesses that span the industry, well beyond the scope of professional and college sports to include sport marketing research, sporting goods retail and manufacturing, sports broadcast, internet sport business, sport tourism, and parasports (sports and sport businesses for people with disabilities)in short, the full spectrum of companies in which students of sports programs around the world will seek careers.
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