Public Relations

2nd Edition

Tom Kelleher
eISBN-13: 9780190925109

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Engagement. Conversation. Influence. Transparency. Trust.

Public Relations, Second Edition, presents a clear, engaging and contemporary picture of public relations principles while seamlessly integrating technical and cultural shifts brought about by the rise of social media. Both its professional relevance and digital savvy make this text the new standard for introductory public relations courses.

ISBNs 0190925108, 9780190925109, 9780190925093
Language English
Number of Pages 456
Edition 2nd