Managerial Economics and Strategy

3rd Edition

Jeffrey M. Perloff; James A. Brander
eISBN-13: 9780135184806

eBook Features

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Additional Book Details

For courses in managerial economics.</p>  </p> A problem-based approach that uses real-world issues and examples from actual markets</p> Managerial Economics and Strategy uses modern theories, business examples, and real data to illustrate how economic principles impact business decisions. Coverage of contract theory, behavioral economics, game theory, and pricing tools, along with economic problem sets and steps on how to solve them, are especially useful to future managers. With new discussions, mini-cases, and exercises in the 3rd Edition, students are well-prepared to apply what they’ve learned in the text and class to their decision-making in the real world.</p>

Sold By Pearson Education
ISBNs 0135183782, 9780135183786, 0135184800, 9780137395927
Language English
Number of Pages 700
Edition 3rd