Social Analytics

Additional Book Details

"Social Analytics: Network and Text Methods with NodeXL and R covers social network analysis, text analysis, and text mining. Presenting these methods together helps readers understand both the structure and content of social media conversations. The initial chapters address the foundational concepts of social analytics and its potential for business. Next, readers attain familiarity with tools and techniques for social network analysis, text analysis, and text mining. Students practice using NodeXL, LIWC, and Weka, and progress to implementing in R using RStudio.
Key Features:
Covers social network analysis, text analysis, and text mining;
Software coverage includes NodeXL, LIWC, and Weka, progressing to R using RStudio;
Includes software tutorials and exercises;
Relevant, engaging business examples throughout."